diff --git a/app/pprof.go b/app/pprof.go
new file mode 100644
index 0000000..7a13849
--- /dev/null
+++ b/app/pprof.go
@@ -0,0 +1,22 @@
+//go:build pprof
+
+package main
+
+import (
+	"fmt"
+	"net/http"
+	_ "net/http/pprof"
+)
+
+const (
+	pprofListenAddr = ":6060"
+)
+
+func init() {
+	fmt.Printf("!!! pprof enabled, listening on %s\n", pprofListenAddr)
+	go func() {
+		if err := http.ListenAndServe(pprofListenAddr, nil); err != nil {
+			panic(err)
+		}
+	}()
+}
diff --git a/go.work.sum b/go.work.sum
index 7524683..e356dae 100644
--- a/go.work.sum
+++ b/go.work.sum
@@ -137,6 +137,7 @@ github.com/lunixbochs/vtclean v1.0.0/go.mod h1:pHhQNgMf3btfWnGBVipUOjRYhoOsdGqdm
 github.com/mailru/easyjson v0.0.0-20190312143242-1de009706dbe h1:W/GaMY0y69G4cFlmsC6B9sbuo2fP8OFP1ABjt4kPz+w=
 github.com/mailru/easyjson v0.0.0-20190312143242-1de009706dbe/go.mod h1:C1wdFJiN94OJF2b5HbByQZoLdCWB1Yqtg26g4irojpc=
 github.com/mattn/go-colorable v0.1.13 h1:fFA4WZxdEF4tXPZVKMLwD8oUnCTTo08duU7wxecdEvA=
+github.com/mattn/go-colorable v0.1.13/go.mod h1:7S9/ev0klgBDR4GtXTXX8a3vIGJpMovkB8vQcUbaXHg=
 github.com/mattn/go-isatty v0.0.19 h1:JITubQf0MOLdlGRuRq+jtsDlekdYPia9ZFsB8h/APPA=
 github.com/mattn/go-isatty v0.0.19/go.mod h1:W+V8PltTTMOvKvAeJH7IuucS94S2C6jfK/D7dTCTo3Y=
 github.com/matttproud/golang_protobuf_extensions v1.0.1 h1:4hp9jkHxhMHkqkrB3Ix0jegS5sx/RkqARlsWZ6pIwiU=
@@ -144,6 +145,7 @@ github.com/matttproud/golang_protobuf_extensions v1.0.1/go.mod h1:D8He9yQNgCq6Z5
 github.com/microcosm-cc/bluemonday v1.0.1 h1:SIYunPjnlXcW+gVfvm0IlSeR5U3WZUOLfVmqg85Go44=
 github.com/microcosm-cc/bluemonday v1.0.1/go.mod h1:hsXNsILzKxV+sX77C5b8FSuKF00vh2OMYv+xgHpAMF4=
 github.com/mitchellh/go-homedir v1.1.0 h1:lukF9ziXFxDFPkA1vsr5zpc1XuPDn/wFntq5mG+4E0Y=
+github.com/mitchellh/go-homedir v1.1.0/go.mod h1:SfyaCUpYCn1Vlf4IUYiD9fPX4A5wJrkLzIz1N1q0pr0=
 github.com/modern-go/concurrent v0.0.0-20180306012644-bacd9c7ef1dd h1:TRLaZ9cD/w8PVh93nsPXa1VrQ6jlwL5oN8l14QlcNfg=
 github.com/modern-go/concurrent v0.0.0-20180306012644-bacd9c7ef1dd/go.mod h1:6dJC0mAP4ikYIbvyc7fijjWJddQyLn8Ig3JB5CqoB9Q=
 github.com/modern-go/reflect2 v1.0.1/go.mod h1:bx2lNnkwVCuqBIxFjflWJWanXIb3RllmbCylyMrvgv0=
diff --git a/hyperbole.py b/hyperbole.py
index 8e86e84..6dae4da 100755
--- a/hyperbole.py
+++ b/hyperbole.py
@@ -74,7 +74,8 @@ def get_app_commit():
     if not app_commit:
         try:
             app_commit = (
-                subprocess.check_output(["git", "rev-parse", "HEAD"]).decode().strip()
+                subprocess.check_output(
+                    ["git", "rev-parse", "HEAD"]).decode().strip()
             )
         except Exception:
             app_commit = "Unknown"
@@ -85,7 +86,8 @@ def get_app_platforms():
     platforms = os.environ.get("HY_APP_PLATFORMS")
     if not platforms:
         d_os = subprocess.check_output(["go", "env", "GOOS"]).decode().strip()
-        d_arch = subprocess.check_output(["go", "env", "GOARCH"]).decode().strip()
+        d_arch = subprocess.check_output(
+            ["go", "env", "GOARCH"]).decode().strip()
         return [(d_os, d_arch)]
 
     result = []
@@ -100,7 +102,7 @@ def get_app_platforms():
     return result
 
 
-def cmd_build(release=False):
+def cmd_build(pprof=False, release=False):
     if not check_build_env():
         return
 
@@ -116,7 +118,8 @@ def cmd_build(release=False):
         "-X",
         APP_SRC_CMD_PKG + ".appDate=" + app_date,
         "-X",
-        APP_SRC_CMD_PKG + ".appType=" + ("release" if release else "dev"),
+        APP_SRC_CMD_PKG + ".appType=" +
+        ("release" if release else "dev") + ("-pprof" if pprof else ""),
         "-X",
         APP_SRC_CMD_PKG + ".appCommit=" + app_commit,
     ]
@@ -143,6 +146,9 @@ def cmd_build(release=False):
             "-ldflags",
             " ".join(ldflags),
         ]
+        if pprof:
+            cmd.append("-tags")
+            cmd.append("pprof")
         if release:
             cmd.append("-trimpath")
         cmd.append(APP_SRC_DIR)
@@ -235,9 +241,10 @@ def main():
 
     # Build
     p_build = p_cmd.add_parser("build", help="Build the app")
-    p_build.add_argument(
-        "-r", "--release", action="store_true", help="Build a release version"
-    )
+    p_build.add_argument("-p", "--pprof", action="store_true",
+                         help="Build with pprof enabled")
+    p_build.add_argument("-r", "--release", action="store_true",
+                         help="Build a release version")
 
     # Format
     p_cmd.add_parser("format", help="Format the code")
@@ -256,7 +263,7 @@ def main():
     if args.command == "run":
         cmd_run(args.args)
     elif args.command == "build":
-        cmd_build(args.release)
+        cmd_build(args.pprof, args.release)
     elif args.command == "format":
         cmd_format()
     elif args.command == "mockgen":